Adding value to our artists music.
Take a look at some of the recent opportunities we've landed for our artists.
Some of the brands we work with...
Sentric Opportunity Case Studies.
Love Island Primary Advert
What we did
The Sentric Electronic sync team licensed dance house duo Niiko x Swae for ITV2’s Love Island primary visual and audio promotional material for the seventh series.
Love Island is the most Shazamed series in the UK, attracting millions of viewers in the UK as well as audiences worldwide. The advert is in high rotation and is shared on a range of platforms including social media sponsored posts, YouTube, TV and radio.
Our creative team here at Sentric Electronic identified Niiko x Swae’s track ‘Switchblade’ as the ideal fit for the brief because the audio is fun, bombastic and energetic, perfect to build a sense of excitement for the series.
Landing a placement with one of the most popular Summer series in the UK provides significant exposure to Gen-Z viewers, as well as monetary value for the artists.
Artist: Niiko x Swae
Sentric have consistently delivered exciting new bands, their passion and enthusiasm for new music is great and it helps that their registrations are always on point!
Andrea Madden - Made In Chelsea
Artist Collaboration Opportunity
At Sentric Electronic we work with our songwriters, artists and producers to create new opportunities including collaborations, remixes and top-lines. We have successfully brought artists together for features on adverts, albums and singles – as well as synchronisation projects.
At Sentric Electronic we understand the benefits collaborations can produce for artists. We plan to provide the tools needed for artists to share their work and benefit from working together. Bringing like-minded creatives in Electronic Music together.
I love, love, love that Sentric offer and consistently land mainstream syncs for up and coming artists. They are forward thinking and pragmatic when it comes to progressive, unprecedented licensing agreements. I don’t see another business out there that goes to the lengths they do to actually generate real income and real profile for new bands
Jim Brackpool - BT Sport
Adidas In-Store Playlists
What we did
Sentric Electronic worked directly with Adidas to curate in-store playlists from our electronic music catalogue. The brief from Adidas was to create playlists for the Adidas Originals flagships stores globally with each store having Electronic artists on the playlist native to that city. The creative team at Sentric Electronic worked to find the best suitable artists and tracks that were a natural fit for Adidas.
The Adidas stores regularly get great feedback from customers who inquire about the music and as a result have set up tablets in store with information about the playlists so the consumers can find out more about the artists and their tracks. On the tablet, each featured artist has a bio and links to their music that has been played instore.
This is great opportunity and exposure for artists to work with such a credible, exciting brand. Some of the artists used in the stores included: Berlin – Black Loops // Moscow -Stendahl // London – Shy FX // New York – Harry Romero // Tokyo – Shingo Nakamura
Track: Various Tracks
Artist: Shy FX
Just some of the places your music will be heard via broadcast opportunities
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